For better communication.
Since 1989.

Swiss advertising pressure statistics

Mio. CHF


475

April 2016


+1.8%

493

Mai 2016


+5.8%

435

Juni 2016


+3.4%

312

Juli 2016


-2.1%

374

August 2016


+8.5%

519

September 2016


-1.0%

542

Oktober 2016


-0.7%

568

November 2016


1.4%

510

Dezember 2016


3.4%

383

Januar 2017


3.7%

389

Februar 2017


-1.4%

548

März 2017


+6.1%

497

April 2017


+4.7%

509

Mai 2017


+3.3%

437

Juni 2017


+0.5%

384

Juli 2017


+23.1%

470

August 2017


+25.7%

592

September 2017


+14.1%

631

Oktober 2017


+16.4%

699

November 2017


+23.1%

583

Dezember 2017


+14.3%

518

Januar 2018


+35.2%

520

Februar 2018


+33.7%

700

März 2018


+27.8%

622

April 2018


+25.1%

601

Mai 2018


+18.1%

622

Juni 2018


+42.3%

414

Juli 2018


+8.5%

496

August 2018


+6.9%

668

September 2018


+12.9%

683

Oktober 2018


+8.5%


Gross margins according to media tariff *

Variance in% compared to the period of the previous year *

*Datenintegration: Search-Mobile 07/2017; Search-Romandie and YouToube 01/2018

Q1 2018
Brand Trend
550 brands

Mio. CHF



700

280

Top 10 advertisers

Q1 2018 in Mio.CHF


  • Migros

    58.3

  • Coop

    51.9

  • Swisscom

    24.3

  • SBB

    23.1

  • VW

    15.4

  • Apple

    15.4

  • Ferrero (Kinder)

    14.8

  • Mercedes

    14.2

  • Zalando

    13.5

  • Samsung

    13.4

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is your brand?

We quantify empirical data from advertising, media coverage, social networks, and opinion leaders and show the visibility of a brand in the market environment.

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Total Brand Safety provides holistic assessments of a brand's acute risk profile in the Search, YouTube & Display and Earned Media areas.

How is your brand positioned?

Our analysis focuses on the content positioning of brands in advertising, media coverage, social networks, and among opinion leaders.

Advertising presence.

A complete inventory of Swiss advertising for all brands and products.

Media presence.

Une enquête complète de la publicité suisse pour toutes les marques et tous les produits.

Our customers

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