We measure neutrally and independently on the basis of international survey standards.
We differentiate between the following advertising cases for brand communication:
Product advertising | Product range advertising | Image advertising
Recognize the indirect advertising share of your competition. We distinguish between company (manufacturer) and advertisers.
Example: Bucherer (advertiser) advertises a Rolex watch (manufacturer).
The empirical advertising study comprises over 1,500 advertisers from the following media:
Analyze 93,000 advertisers or over 200,000 brands and products in the following industries and market segments:
Advertising volume according to the median rate for individual advertisements.
Advertising frequency and seasonality
Spontaneous analysis of consistent brand staging on the basis of hundreds of thousands of advertisements, grouped by product:
The scope and level of detail of your desired advertising impact analyses will be determined based on your information needs. This way, you will obtain a tailor-made package of trend and market information to define your strategy!